Yulia helped shape the shoot before the event, recommended the best location, and guided us beautifully on the day. The whole experience felt thoughtful and easy.
Who it is for
For founders, creatives, coaches and wellness professionals.
For business owners, creatives, coaches and wellness professionals who want to build a strong visual presence and connect with their audience through authentic, thoughtful content.
What you get
What you get
More than just a photoshoot, a strategic content experience.
The process is built to support the business behind the visuals, so the final content is not only beautiful but genuinely useful after the session too.
- A marketing-led strategy and content plan for your social media
- A personal branding shoot guide to help you prepare with clarity and confidence
- Support with planning, outfit choices and creative direction
- A gallery of high-quality, high-resolution personal branding images
- Reels, videos and behind-the-scenes short clips
- A presentation video for your website or social media
Portfolio
My Approach
My Approach
Hi, my name is Julia, and I have been working in photography for over 15 years.
Through photography and visual content, I help you show the world who you are with confidence, warmth and authenticity.
Over the years, I have worked with many talented and inspiring people, and this experience has taught me that photography is about so much more than beautiful light, strong composition or polished poses. It is about feeling people, understanding their energy and creating visuals that reflect who they truly are.
Whether your project is big or small, I approach every shoot with the same care and intention — to create imagery that communicates your values, your personality and the essence of your brand to the people you want to reach.
I never want you to feel stiff, uncomfortable or disconnected from yourself in front of the camera. My role is to guide you gently, help you feel at ease and create space where your natural presence, confidence and individuality can come through beautifully.
Every shoot is prepared with thought, clarity and creative direction, while still leaving room for spontaneity, movement and real emotion. This balance is what makes the experience feel calm and enjoyable, and the final images elegant, alive and full of connection.
LightUp Photography is about more than creating beautiful content. It is about revealing your energy, your story and your unique presence, and translating that into visuals that truly speak to your audience.
Testimonials
Kind words from recent clients.
I was delighted with the photoshoot. She created a relaxed atmosphere, helped with outfits, colours and angles, and understood exactly how I wanted the work to feel.
I came away with wonderful headshots and product photographs. Julia paid close attention to detail and kept working with me until I was fully happy with the results.
Julia was friendly, approachable and made me feel at ease in front of the camera. She really understood the look and feel I wanted for my brand.
She listens carefully, creates the exact mood you have in mind, and makes the whole session feel comfortable. The photos changed how I see myself in the best way.
I was impressed by the creativity and attention to detail in the way she built each shot. Seeing her event photos made me want to work with her straight away.
Yulia helped shape the shoot before the event, recommended the best location, and guided us beautifully on the day. The whole experience felt thoughtful and easy.
I was delighted with the photoshoot. She created a relaxed atmosphere, helped with outfits, colours and angles, and understood exactly how I wanted the work to feel.
I came away with wonderful headshots and product photographs. Julia paid close attention to detail and kept working with me until I was fully happy with the results.
Julia was friendly, approachable and made me feel at ease in front of the camera. She really understood the look and feel I wanted for my brand.
She listens carefully, creates the exact mood you have in mind, and makes the whole session feel comfortable. The photos changed how I see myself in the best way.
I was impressed by the creativity and attention to detail in the way she built each shot. Seeing her event photos made me want to work with her straight away.
Why Personal Branding
Why personal branding is more than just a photoshoot.
Everything starts with a Discovery Call. That first conversation helps me understand your brand, your audience and what you want your visuals to do for the business, so the direction is thoughtful from the beginning.
This is not only about creating beautiful photographs. Depending on what you need, the process can also include marketing strategy support, content planning and a clearer visual direction, so the final assets are easier to use well after the shoot itself.
You can work with me in different formats, from focused photo and video shoots to a more complete collaboration that supports launches, visibility and the everyday content your brand needs to stay consistent.
The process is structured but natural, with enough planning to feel clear and enough flexibility to let real expression come through. That balance is what makes the final visuals feel polished, human and genuinely aligned with you.
Recent moments from LightUp.
Frequently Asked Questions
Frequently asked questions.
How should I prepare for a personal branding photoshoot?
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What should I wear for a personal branding photoshoot?
What you wear plays an important role in how your personal branding photos look and feel. Your outfits help communicate your personality, professionalism, and the overall message you want your brand to share, so choosing the right looks really matters. The good news is that you won't have to figure it all out alone. After we discuss your brand, your goals, and the concept of the shoot, I'll send you a personalised preparation guide with clear advice on what to wear.
I'll help you choose outfits that work beautifully with your location, brand colours, visual style, and the impression you want to create, while still feeling natural and true to you. If you'd like extra support, I can also recommend a trusted stylist Michaela Sargeant who can help with your colour analysis, outfit planning, colour choices, or shopping for the shoot.
My goal is to make sure you feel confident, polished, and fully aligned with your brand on the day of the session.
I don't know how to pose, and I'm worried I'm not photogenic — will you guide me?
Absolutely. Most clients I work with are not professional models, and many tell me before their personal branding photoshoot that they feel awkward in front of the camera or worry they are not photogenic. The truth is, being "photogenic" is often much more subjective than it seems. My role is to guide you in a way that helps you feel comfortable, confident, and naturally yourself.
During the shoot, I'll direct you with flattering poses, angles, and small adjustments, but I also keep the experience relaxed and natural so you don't feel stiff or overly posed. I combine gentle guidance with movement, expression, and real moments, because that balance creates images that feel both polished and alive. I also take your preferences into account, so if there are angles, expressions, or little details you feel more comfortable with, I'll always listen.
You do not need to know how to pose before your session — that is part of my job. My goal is to help you feel supported throughout the process and create a wide variety of natural, professional images you will feel happy to use for your brand.
Can I get both photos and short video content during the shoot?
Yes — absolutely. I offer both photography and video content as part of your personal branding session, so we can create visuals that support your brand across different platforms. This may include professional presentation-style video filmed on camera for your website, as well as short-form video content captured on a phone for Instagram Reels, Stories, and social media.
During your discovery call, we'll talk through what will be most useful for your business and shape the session around your goals, whether that means focusing more on photos, more on video, or a balanced mix of both. You can find more details in my Packages, but if you don't see the right option for you, I can always create a bespoke package tailored to your brand, content strategy, and the way you want to use your visuals.
What's included in the shoot, and when will I receive my photos and videos?
After your personal branding photoshoot, you'll receive a gallery of the best successful images within a few days, so you can comfortably choose the ones you'd like me to edit. If you feel unsure about your selection, I'm always happy to help and guide you. The number of edited images included, as well as the editing and delivery timeline, depends on the package you choose and is clearly outlined in my Packages.
Once your final images are ready, you'll receive them in two formats: high-resolution files suitable for print, and web-sized files that are already prepared for use on your website and social media. If you need a few images sooner for social media, a website update, or an announcement, I can usually prepare a small priority selection shortly after you've made your choices.
My goal is to make the whole process feel smooth, clear, and supportive — from the shoot itself to receiving polished, professional visuals that are ready to use for your brand.
How to choose the right location for photoshoot? Do you have a studio, and will you help me find the right space?
The location is always chosen based on the goals of your personal branding photoshoot and the kind of content you need to create. Once we've discussed your brand, the purpose of the session, and the message you want your visuals to communicate, I'll recommend the most suitable options for you. I work with several studios that are comfortable, visually strong, and well suited to different types of shoots, and I can also suggest other locations depending on your brand and where you are based.
This could include photo studios, coworking spaces, cafes, city streets, or your own workspace if that feels like the right setting for your business. I'll also plan the route and timing of the session, so the experience feels smooth, organised, and easy for you from start to finish. Please note that studio or venue hire is arranged separately and paid for by the client in addition to the session fee.
What's the difference between personal branding photos and headshots?
Headshots are a great option if you simply need a few polished, professional portraits for your LinkedIn profile, website, or social media. Personal branding photos, however, go far beyond that. A personal branding photoshoot is designed to tell a fuller story about you and your business — not just how you look, but how you work, what you offer, and the feeling behind your brand.
That usually means more preparation, more intention, and much more variety in the final gallery, from portraits and lifestyle images to brand details, products, and content for your website and social media. If you only need a small set of professional portraits, an express session is often the best fit. But if you want visuals that help your audience understand your brand, trust your presence, and connect with what you do, personal branding photography is the stronger and more strategic choice.
Ready to Talk
Ready to discuss how to LightUp your brand?
Get in touch to talk through your brand, your goals and the type of shoot or content support that would help your LightUp presence feel clear, strategic and aligned.